About Us

Functional Fashion for Equestrians

Our mission is to create comfortable and functional riding wear without sacrificing style. Our clothes are meant to help you look and feel your best in and out of the show ring with the use of high performance materials. Every design goes through a rigorous development process to make sure the fit is perfect and the garment can last for years.

Made in Los Angeles

We are proud to announce that our new competition line is made domestically in Los Angeles, California. We manufacture everything in small batches to ensure we don't overproduce and add to the existing environmental burden caused by the fashion industry.

About the Founder

FitEq was founded by Lauren Mahr to combine her passion for horses and fashion. After years of showing in the hunter ring, she felt most of the styles were either too plain, uncomfortable, or were not made sustainably. Her goal was to create stylish, high quality riding clothes that could be worn for years.

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